RE: Typeface Research

Subject: RE: Typeface Research
From: "Higgins, Lisa" <LHiggins -at- carrieraccess -dot- com>
To: TECHWR-L <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 14 Jan 2000 09:07:30 -0700

> As a magazine, it's seems sloppy. Every article is typeset
> with a different font, and the only design constant seems to be "thou
shalt
> be different."
> It's a bit unsettling at first look.

Well, I'd second the recommendation that you look at Emigre, but that
wouldn't be a professional recommendation. Emigre is responsible for some
beautiful fonts for both text and display (Zuzana Licko is brilliant, IMO),
but Emigre is what I generally think of as font porn. It's pretty over the
top for technical communications stuff. There's some cross-pollination
between them and the Media Foundation (the people who bring you Adbusters).
The last issue (I think) had articles on culture jamming and very cynical
discussions of the postmodern trends in advertising, for example.

Check out their website at www.emigre.com to get a better feel for them. You
can get a free four-issue subscription from there.

Again, check them out, and if you can talk The Man into letting you set your
next users guide in Mrs. Eaves, please tell me how you did it.

Lisa.




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