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Thanks for the cover design info. In short, Cover1
(http://www.pubsink.com/Cover1.pdf) was the overwhelming favorite. That's
the one with the text rotated 90-degrees CCW and placed such that it is
adjacent to the spine, baseline faces the center of the page, and you read
the text as the text rises. Reasons for preferring Cover1 ranged from "it
feels better" to "readability" and "that's where I'd expect it on a
landscape page." Folks seem more comfortable with text rotated CCW than text
rotated CW, when presented on a portrait, US-letter, 3-ring-bound page.
Second-place was rotating the text per Cover1 and moving away from the edge
so it was where the book opened. Indeed, third-place was rotating the text
as Cover2 and placing it next to the opening. Reasons for moving the text to
the edge were "that's where I'd expect it on a landscape page" and
Thanks again for the support and insight, everyone!!!