Re: Marketing Writing/Books?

Subject: Re: Marketing Writing/Books?
From: Marilynne Smith <marilyns -at- qualcomm -dot- com>
To: Kelly Parr <KParr -at- c-bridge -dot- com>, "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 23 Mar 2000 18:04:35 -0800

How about "The Complete Idiot's Guide to Marketing Basics"? It's written by Sarah White for alpha books. My copy was printed in 1997.

When I was looking for books on marketing, I found that each has a different approach. You need to know what specifically you want to learn, then go find the book to support it.

I also have a book from Microsoft Press about writing advertising for the web. I'll try and send the title in a day or two (I just moved). In the meantime, perhaps someone else can supply the title.


At 01:38 PM 3/23/00, Kelly Parr wrote:


My question to all of you is this: Can you recommend copywriting/marketing
books? I checked the TECHWR-L site but the two books listed under marketing
didn't really fit my needs. I'm looking for something akin to "Marketing
Writing 101" (for dummies). Yes, I searched Amazon and B&N and found some
promising prospects, but nothing beats reviews/suggestions/commentaries from
people I respect!

I am confident that I can write decent content, but the project manager is
looking for a marketing flair. I've done fiction writing and technical
writing, but never marketing writing.


~!~ ~!~ ~!~ ~!~ ~!~ ~!~ ~!~
Marilynne Smith
Sr. Technical Writer
marilyns -at- qualcomm -dot- com
(858) 651-6664

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