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The story states the employees in Dallas-Fort Worth area averaged a wage of $17.05.
Now I'd like to see more data on the people who were surveyed, but it seems to me that were have to be a ton of really big salaries out there to counter balance the mass of unskilled/semi-skilled positions that earn between $6 and $12 and hour.
Perhaps someone can track down the source document. Apparently the Bureau also compiled the same figures for other cities. You might find this information useful.