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Good afternoon Tech-Whirlers.
There - that's pretty simple, now on to the explanation:
My company's corporate profile needs updating, and I've been asked to do it.
While I have written marketing copy before (yes I write both marketing copy
and technical manuals), I've never done something quite so...prominent.
And so I turn to you for help.
From my web-research, a corporate profile has to cover at least the
* Company mission statement (what we are aiming/striving to do)
* Company history (what we have done in the past)
- this includes mention of any product that has won awards, sold incredibly
Just to make things complicated - my company is the smallest division within
a larger company.
I would like to write up our profile without relying heavily on the parent
company's profile -
is that wrong? The Parent company has over 300 best-of-breed awards, our
division has 5. The Parent company is a multi-million dollar company - our
division is not.
Samples on-line have headings like:
Research and Development
Unique Product Philosophy
Any advice, links to how to write corporate profiles, horror stories or any
thing else would be greatly appreciated.
I will gladly post a summary.
BTW - an archive search resulted in 4 matches to this topic, none of which
dealt with "how" to write a corporate profile.