Re: Corporate Profiles

Subject: Re: Corporate Profiles
From: "Miller, Marlene" <mmiller -at- federatedinv -dot- com>
To: "'techwr-l -at- lists -dot- raycomm -dot- com'" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 25 Sep 2000 11:37:43 -0400

"R A Downey" <rdowney -at- Matrox -dot- COM> wrote:
> Any advice, links to how to write corporate profiles, horror stories or
any thing else would be greatly appreciated.

Just one suggestion, Rebecca. Avoid hackneyed descriptions like the plague.
Take it from. . .

Marlene Miller, Technical Writer
Federated Investors
World-Class Investment Manager

Just recently I saw an ad on television for a "world-class sales event" for
Hyundai cars, and a print ad for "world-class" sneakers. World-class, and
adjectives like it, have lost their meaning. Go for originality.




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