RE: Trademarks and nouns - how often?

Subject: RE: Trademarks and nouns - how often?
From: edunn -at- transport -dot- bombardier -dot- com
To: Christi Carew <ccarew -at- rangestar -dot- com>, TECHWR-L -at- lists -dot- raycomm -dot- com
Date: Fri, 6 Oct 2000 12:48:24 -0400

Christi Carew has a good point about the issue (how paranoid your company needs
to be, or the company whose product you are refering to is) depending on what
industry you are in. For Bombardier Recreational Products the use of the Ski-Doo
trademark is tightly monitored. Here in Quebec many will say they are going to "
va faire du ski-doo" or go ski-doo-ing as oppoed to snowmobiling (regardless of
the brand of snowmobile). For that reason it is imperative that all company
literature use "Ski-Doo(tm) snowmobile". The same issue is very important with
the Sea-Doo brand personal watercraft. The aviation group also has to be wary of
the use of the Learjet, Challanger, and Dash names (among others).

In the transportation group on the other hand, the issues mostly focus on the
corporate branding and image standards than product names.

Eric L. Dunn

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