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I think, languages are developing.
To burn a CD is a new word, it is poetical, and it is clear.
It is such a good picture, that it spread around the languages.
In German the device is now called "CD Brenner" (literally: to burn CD device)
I think, it depends on audience. As far as I understand, to burn a cd means
the process of writing a cd with such a device, rather than to press them.
By the way: nobody speaks of "burning a CD-RW".
On discs we have the word "löschen" (it is also the word for "extinguish
fire") in German for "delete". This is almost exactly the contrary of
"burn". So you see, we do not use "demagnetizing", and we do not use
"entfernen" (literally: "delete".)
The language lives, if we can find new words or use old words for new meanings.
I would not try to avoid words in technical writing, if they are as common
as "burn"
I hope, it was on topic, even if it is a linguistic question.
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