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> Sanjay asked:
> how many of the TWs on this list have direct contact with
> clients?...something a lot more informal where you actually meet or
> interface with your end-users?</snip>
As a consultant I classify clients into two groups:
* Internal clients
* External clients
Both are equally important and both require some kind of interaction.
When I work for a client that has hired me, I seldom have access to
their external clients. So my solution to this situation is to talk to
those who interface with them, namely, Sales, Marketing, and Product
Management. When I create documents for these external clients, I try
to format my documents similar to other software vendors. End users
like the familiar. I deviate only when the product is different enough
to require it. Of course packaging is always determined by the company's
image (look and feel).
Internal users are different. I work with team leaders and project
managers to determine what they would like to see. Then I minimize the
time I spend with the SMEs and the end users by creating mock-ups of the
documents. I find people will provide feedback if they don't have to
"imagine" what you are going to give them.
Hope this helps.
Consultant, Writer, and Trainer
write-it -at- home -dot- com
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