RE: What's the good word?

Subject: RE: What's the good word?
From: KMcLauchlan -at- chrysalis-its -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 10 Nov 2000 11:32:09 -0500

It's probably my vagueness.
The marketing objection is not to "server" anything.
The objection is to "client", which pegs that product
line into a smaller perception hole than it currently
occupies and possibly limits future sales opportunities.
For example, our Registration Authority product is in
that line, even though it's not really a desktop user
system. It just happens to use a hardware platform that
isn't geared toward high-volume transaction performance
and super-security.

I ah... um... hesitate to suggest a "heavy-duty" versus
"wimpy" distinction... :-) The product may not be in
our ultimate-security space, but it's orders of magnitude
beyond smart-cards and such. Hmmm.

Maybe I need to look into other languages. Maybe I'd
better limit myself to languages that use the roman
alphabet. Double-hmmm. ( I can see it now: "Boss,
I need to order the Arabic version of FrameMaker. I
need it so I can write about our new product line." )
((That was a Frame in-joke.))

I suppose part of the problem is that the industry
itself has not yet come out with terminology to
concisely differentiate the two market "spaces" we
are addressing. Or I haven't been reading the
right trade rags. It's such a bitch being a market
leader, isn't it? :-)


> -----Original Message-----
> From: Bill Swallow [mailto:bill_swallow -at- yahoo -dot- com]
> Sent: Friday, November 10, 2000 9:37 AM
> To: KMcLauchlan -at- chrysalis-its -dot- com; TECHWR-L
> Subject: Re: What's the good word?
> > One line is for stuff done on desktops/workstations,
> > mostly,
> > by individual persons.
> That would be a client-side application.
> > The other line lives on big
> > nasty
> > servers in locked rooms, with guards and alarms.
> That would be a server-side application.
> Or am I lost in your vagueness?

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