Re: What's in a name?

Subject: Re: What's in a name?
From: Tom Murrell <trmurrell -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 6 Feb 2001 10:25:45 -0800 (PST)

--- bryan johnson <bryan -dot- johnson -at- motoman -dot- com> wrote:
> Ok Techwirlers, I'm really counting on you now!
> My boss just laid a challenge on me. I need to come up with a name for our
> department. The reward is a free day off and free lunch!

Okay, now I know what's in it for you. What's in it for me? <g> (It's hard to
be creative without some incentive.)

> Let me tell you a little about us:
> We're a small group working under the Marketing department of a Japanese
> robotics company. We create software, hardware, and maintenance manuals.
> However, we do more than just "print" manuals. We also maintain the corporate
> web site and intranet, support the sales force, and create corporate
> presentations. The main boss wants a name that describes our varied roles,
> and conveys a cutting edge, technology type feeling.

The possibilities are endless for "cutting edge, technology type" feelings. <g>
"The Knowledge Group" would encompass your boss's idea--always important where
trivia is concerned lest they want a say in important matters--while not making
you a Tool of Management. <g> Or perhaps "The Cutting Edge Knowledge Group."

Don't like that? Well, you could fall back on the Manual Web Site Intranet
Sales Support & Presentations Folks. (Notice the "cutting edge" ampersand.)

I'm sorry. This was a serious question, wasn't it? Oh well, my break's over. I
think I'll get back to work. (Please note that the first word in my title
refers to being out front, setting a good example, and so forth. It does NOT
refer to dead weight!!!)

Tom Murrell
Lead Technical Writer
Alliance Data Systems
Columbus, Ohio
mailto:trmurrell -at- yahoo -dot- com
Personal Web Page -

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