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> Totally agree. It CAN be, but usually isnt. My picture boy and I both agree
> we need to consistantly portray ourselves at all levels - so we have chosen
> our fonts, and we stick to em.
Of course, by ignoring branding, a company is branding itself: as
generic, and as one of the herd.
Since you can't avoid it, far better to take control of the
situation and position the company the way you would prefer, instead
of leaving the process to chance.
Bruce Byfield 317.833.0313 bbyfield -at- progeny -dot- com
Director of Marketing and Communications,
Progeny Linux Systems
"In no longer pretty cities, there are fingers in the kitties,
There are warrant forms and chitties and a jackboot on the stair,
There's sex and greed and human grime in monochrome for one thin
And at least the trains all run on time - but they don't go
- Allan Moore, "V for Vendetta"
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