RE: Getting logos print-ready?

Subject: RE: Getting logos print-ready?
From: Steve Shepard <STEVES -at- YARDI -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 7 Mar 2001 10:04:07 -0800

Hart, Geoff in repsonse to a question about logo prep for printing writes:

> What's the caveat? If you're working in color, make
> absolutely sure you're
> working with a CMYK color model, not RGB, if you want output
> from a printing
> press. Although it's possible to print RGB files in color
> (usually via an
> inkjet printer), you can't color-separate them as easily as
> CMYK files,
> which are the industry standard for color printing. In fact,
> the only way to
> separate RGB files that I'm familiar with (and I may be out
> of date on this)
> is to convert them to CMYK in software such as PhotoShop.
> Even if color
> separation were possible, it's important to note that the color gamuts
> (range of available colors) for RGB and CMYK don't overlap
> completely, so
> you can bet that the color fidelity won't be reliably
> excellent. That being
> the case, start working in CMYK and don't muck about with RGB
> at all if
> you're going to offset printing.

I agree about RGB vs. CMYK, but on most identity material (business cards,
stationary, etc.) the logo is color is specified by a PANTONE number of
other color matching system and is not printed CMYK, but as a single spot
color ink.

Steven Shepard
Manager, Documentation Group
Yardi Systems, Inc.
819 Reddick Avenue
Santa Barbara, CA 93103
steves -at- yardi -dot- com


Develop HTML-Based Help with Macromedia Dreamweaver 4 ($100 STC Discount)
**New Dates!!** San Francisco (Apr 16-17), San Jose (Mar 29-30) or 800-646-9989.

IPCC 01, the IEEE International Professional Communication Conference,
October 24-27, 2001 at historic La Fonda in Santa Fe, New Mexico, USA.

You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit for more resources and info.

Previous by Author: RE: Big Doc Word
Next by Author: RE: Frame 6.0 reference book?
Previous by Thread: Getting logos print-ready?
Next by Thread: Task-based vs. descriptive online help?

What this post helpful? Share it with friends and colleagues:

Sponsored Ads

Sponsored Ads