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Hart, Geoff in repsonse to a question about logo prep for printing writes:
> What's the caveat? If you're working in color, make
> absolutely sure you're
> working with a CMYK color model, not RGB, if you want output
> from a printing
> press. Although it's possible to print RGB files in color
> (usually via an
> inkjet printer), you can't color-separate them as easily as
> CMYK files,
> which are the industry standard for color printing. In fact,
> the only way to
> separate RGB files that I'm familiar with (and I may be out
> of date on this)
> is to convert them to CMYK in software such as PhotoShop.
> Even if color
> separation were possible, it's important to note that the color gamuts
> (range of available colors) for RGB and CMYK don't overlap
> completely, so
> you can bet that the color fidelity won't be reliably
> excellent. That being
> the case, start working in CMYK and don't muck about with RGB
> at all if
> you're going to offset printing.
I agree about RGB vs. CMYK, but on most identity material (business cards,
stationary, etc.) the logo is color is specified by a PANTONE number of
other color matching system and is not printed CMYK, but as a single spot
Manager, Documentation Group
Yardi Systems, Inc.
819 Reddick Avenue
Santa Barbara, CA 93103
steves -at- yardi -dot- com
IPCC 01, the IEEE International Professional Communication Conference,
October 24-27, 2001 at historic La Fonda in Santa Fe, New Mexico, USA.
CALL FOR PAPERS OPEN UNTIL MARCH 15. http://ieeepcs.org/2001/
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