Study of Internet reading behavior

Subject: Study of Internet reading behavior
From: "Rowena Hart" <rowena -at- vocalscape -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 13 Mar 2001 12:55:03 -0800

A Stanford University study on Internet
news reading behavior was quoted in a
posting to a usability listserve that I
subscribe to. I thought this list might
also be interested in the study data
and findings.

About the Stanford Poynter Project
(quoted from the site):

"Two years ago Stanford University and
The Poynter Institute researchers began
collaborating to learn how frequent
Internet news readers went about
perusing news online.

Key to the research would be tracking eye
movement. Eyetracking tells us more
precisely what the eyes take in than do
survey questions that depend on recall.
Exactly where do Internet news readers go
to catch their news? Which stories do
they read, which skim, which ignore? Do
they read only headlines and briefs, or
full articles? If they hyperlink to a
related story, do they return to the
original site?

Learning the answers to questions such as
these would, we hoped, begin to give us
clues to Internet news reading behavior
that could subsequently be correlated with
civic action."


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IPCC 01, the IEEE International Professional Communication Conference,
October 24-27, 2001 at historic La Fonda in Santa Fe, New Mexico, USA.

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