Study of Internet reading behavior

["Rowena Hart" <rowena -at- vocalscape -dot- com>]

A Stanford University study on Internet
news reading behavior was quoted in a
posting to a usability listserve that I
subscribe to. I thought this list might
also be interested in the study data
and findings.

http://www.poynter.org/eyetrack2000/

About the Stanford Poynter Project
(quoted from the site):

"Two years ago Stanford University and 
The Poynter Institute researchers began 
collaborating to learn how frequent 
Internet news readers went about 
perusing news online. 

Key to the research would be tracking eye 
movement. Eyetracking tells us more 
precisely what the eyes take in than do 
survey questions that depend on recall. 
Exactly where do Internet news readers go 
to catch their news? Which stories do 
they read, which skim, which ignore? Do 
they read only headlines and briefs, or 
full articles? If they hyperlink to a 
related story, do they return to the 
original site? 

Learning the answers to questions such as 
these would, we hoped, begin to give us 
clues to Internet news reading behavior 
that could subsequently be correlated with 
civic action."

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