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One of those old Writer's Digest ads I mentioned yesterday had a graveyard
of dead trademarks. It was really interesting to see some of the common
words that used to be trademarks, but, like you, I can only remember one
From: Hager, Harry (US - East Brunswick) [mailto:hhager -at- dc -dot- com]
Sent: Thursday, April 05, 2001 8:09 AM
Subject: RE: Trademark usage guidelines
considered a trademark. There are several examples of this but the only one
I can remember at the moment is escalator. Escalator was a trademarked name
about 1900 but apparently the company used it as a noun too many times and
it became the generic term for all motorized moving stairs.
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