RE: Questions about marketing copy

Subject: RE: Questions about marketing copy
From: "Diane Evans" <dianee -at- lockstream -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 1 Jun 2001 09:03:10 -0700




Cindy asks:

>My question is, do the same rules apply for marketing copy as
with other written documents?

Bruce says:

>The rules are: there are no rules.

I disagree with Bruce. As a consumer, if I see bad grammar, fragments,
etc., I am less apt to read the entire ad and thus less likely to buy the
product.

>From a technical writer's viewpoint, this type of writing is literally
painful to me!

Diane Evans
Technical Writer
Lockstream


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References:
Re: Questions about marketing copy: From: bwolf

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