pronoun usage

Subject: pronoun usage
From: "Suchitra Kumar" <suchi_7 -at- hotmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 8 Jun 2001 15:24:13 +0530

I write content for our corporate website. I am a little confused as to
whether I should use "we" or the company name while writing.

Normally, the management/ marketing team sends across some data or material
for the website and also point out what they want highlighted. I then
proceed to actually "write" the content.

ALL their stuff has "ExampleSoft is an innovative software company.
ExampleSoft offers these services",etc.
My tendency is to rewrite it as "We are an innovative software company. We
offer these services".

However, they pointed out that the company name was not appearing in the
text. So I changed it to start with an introduction "ExampleSoft is an
innovative whatever." I put that in separate formatting as an introduction.
Then the following text is all "We do this. Our solutions are this"

Then they came back to me to say that the usage should be consistent
throughout, no third person confusion. I thought the argument was valid. So
my final version was to use the introduction as "We are ExampleSoft, an
innovative whatever." or "At ExampleSoft, we do great things". That made
things simple.

But I've seen some websites use a combination of company name and we. It
"sounds" normal when I read it, but that could just be my ignorance. Any

-- Suchitra


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