Registered, or (R), is when the Registration Of Trademark certificate is
sent back. However, any slogan, logo or similar such identifying device can
be considered a Trade Mark, or TM, with certain inalienable rights - much
like copyright declares all works protected unless the author explicitly
declares otherwise.
If the TM is valuable enough to a company - is strongly associated with the
brand image - they usually register it to ensure they get it, and no-one
else can use it. This is not to say you HAVE to register your TM, just you
are a bit safer if you do.
Steve Hudson
Lead Technical Writer
Wright Technologies (Aus)
steve -at- www -dot- wright -dot- com -dot- au
(612) 9518-1822
The best way to predict the future... is to create it!
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