Re: Doing a newsletter

Subject: Re: Doing a newsletter
From: "Dick Margulis" <margulis -at- mail -dot- fiam -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 21 Aug 2001 15:14:18 -0400

Jennifer,

Welcome to the wonderful world of layout.

One thing that will help you is to set up a Word template in which the margins are set to make that single column of text the same width as the newsletter column. Also use the same font, size, justification, and hyphenation settings that you are using in Quark.

That way, you can see approximately how many column inches each article will occupy.

The first time you do a layout, you may want to do an old-fashioned dummy. Take a pair of scissors (real ones, not virtual ones), and cut out the printed Word articles. Then shuffle them around on six dummy pages. This will give you a feel for what you have to do in Quark.

>From an editorial perspective, you want to have the major articles up near the beginning of the newsletter and the department announcements, etc., near the back. You may want to design a little highlights box that goes on the front of each issue (sort of a mini-TOC). You may also want a couple of standing features in fixed locations (lighter stuff than the president's letter and the editorial--maybe a list of company anniversaries or something like that) that people can flip to and find easily. (Boxes of various thicknesses, colors and curvature are helpful for this sort of thing, as are variations in the typography.)

Also remember to save space on page 2 for a masthead (the box that lists the newsletter staff and includes any required ownership and postal info if you are mailing this out). And if this is going to be a self-mailer, lay out the mailing panel before you do anything else.

That should get you started.

Dick

"Jennifer O Neill" wrote:

>I'm looking at an empty template of a brand new newsletter which will be 6
>pages. Besides putting the editorial and President's Letter on the front
>page and the list of the board members on the back, anything can go
>anywhere. Articles are between 300-1000 words long. How do people plan what
>goes where? What the text looks like in Word (no formatting, one column)
>will look very different in Quark (3 columns).
>


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