Re: What would you call...?

Subject: Re: What would you call...?
From: Sabahat Ashraf <sabahat -at- viragelogic -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 18 Sep 2001 17:28:04 -0700

Press Kit? Identity Kit? Corporate Profile?

Gordon Graham wrote:
>
> What would you call... the CD I'm working on for a client to contain all the
> following:
>
> * company mission statement
> * 25- 50- and 100-word blurbs about the company and its products
> * beauty shots of each product
> * list of corporate milestones
> * updated statistics on installed base in various countries
> * management biographies with photos
> * standard corporate PowerPoint presentation
> * standard company logos
> * sample renderings prepared with the client's design software
> * addresses and contact names of company offices, subsidiaries and key
> partners
> * how-to instructions for using all these materials
>
> "Corporate blurbs" doesn't quite do it for me. We thought of "Bible" but
> that seems a bit off. "Bumf" and "spiel" are too derogatory. "Company
> backgrounder" is getting there. Any other thoughts?
>
> Thank you for your inspirations!
>
> ==============================
> Gordon Graham, partner
> Gordon & Gordon
> ---------------------------------------
> For a preview of our fall workshops,
> see http://www.gordonandgordon.com
> ==============================

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three and a half days of immersion in the state of the art:
IPCC 01, Oct. 24-27 in Santa Fe. http://ieeepcs.org/2001/

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References:
What would you call...?: From: Gordon Graham

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