Re: Jargon Lovin' Fool

Subject: Re: Jargon Lovin' Fool
From: Ed -dot- Hawco -at- acecomm -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 19 Oct 2001 17:06:23 -0400

>- Does anyone really believe that they risk
>losing credibility by using "start"
>instead of "boot"?

Bruce, that's just an example. I think it is possible to loose credibility
by talking down to expert users.

>- Does anyone really believe that writing
>clearly automatically equates with
>writing down to technical readers?

We're not talking about writing clearly--we're talking about using jargon,
which is sometimes anathema to writing clearly. But not always. Depends on
the reader, which brings us back to my point.

The rest of your post seems to imply there is one universal style. I
disagree. There is one universal PRINCIPLE (the idea of writing clearly),
but there are different styles within that principle that apply to
different users. Otherwise, there is no point in doing audience analysis.


Ed Hawco
Senior Technical/Marketing Writer

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