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> It's been my experience that readers - of assorted
> sophistication levels - are
> smart and do NOT revert to idiocy where they can. What they
> usually are is
> incredibly busy doing whatever they're getting paid to do,
> and learning a new
> piece of software is NOT what they're getting paid to do. So
> they usually
> resent the learning process as a waste of their time, unless
Exactly. They just want to use achieve their goal, they don't want to have
to learn a new way of doing things. They don't want to have to _think_,
period. They'd prefer to reserve thinking for more important things. Not
wanting to think about learning doesn't mean they're idiots.
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