Re: Need help please

Subject: Re: Need help please
From: "Bonnie Granat" <bgranat -at- att -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 30 Oct 2001 15:10:37 -0500

----- Original Message -----
From: "Nancy Mignone" <n_mignone -at- hotmail -dot- com>

> Hi,
> For example, at the moment marketing is developing a white paper on
> architecture. I've never worked in a shop where that documentation type is
> done by marketing.

White papers -- like any other documents -- can have highly specific
audiences. The appropriate author for a white paper will be the one who can
best speak to the target audience.

In some cases, marketing has the expertise that speaks to the target
audience, and in other cases, the technical documentation group has the
appropriate expertise.

By its very nature, though, a white paper is a marketing tool -- even when
it contains highly technical information for a technical audience and is
written by technical writers.

> He considers that all white papers to be marketing's responsibility, with
> the content provided by marketing (him).
> Look and feel, font colors and styles, bullet styles - all marketing.

Seems standard to me.

> insists on having input into and approval over everything that goes out
> publically, such as our Installation guide.

You seem to be saying that he lumps your installation guide in with white
papers -- is that what you mean to say?

Bonnie Granat -
Technical Editor and Writer - 617-354-7084

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Need help please: From: Nancy Mignone

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