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>I have a fairly good idea of what the end result document will be (and
I'll
probably create this from scratch), but it would be great to see someone
else's creation.
I've done this kind of analysis a couple of times, Unfortunately, I
don't have any samples that I can show you, but you seem to be on the
right track. In particular, you're right to want to go beyond a simple
chart. For the analysis to be useful, you need to know the industry, and
to scrutinize what each company is doing. For example, if a company is
trying to fill a certain market niche, that's useful to identify, but
examining how it does so, and how well it succeeds is even more useful.
I remember in one case that I concluded that the company was advertising
as if trying to fill one niche, but its actual strategy was aimed at
another niche altogether - something that everybody, including me, had
missed until I took a careful niche.
Part of your analysis will be speculative, but that's unavoidable. If
you're trying to get ahead of the competition, you have to outguess it.
--
Bruce Byfield 604.421.7177 bbyfield -at- axionet -dot- com
"What will I say when my children ask me,
'Where were you flying on that day?'
With trembling voice, I gave the order
To the bombardier of Enola Gay."
-Utah Phillips, "Enola Gay"
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