RE: Alternative to State-of-the-Art

Subject: RE: Alternative to State-of-the-Art
From: kcronin -at- daleen -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 13 Dec 2001 06:43:12 -0700

What are you trying to emphasize? That it's non-proprietary or that it
uses some latest-greatest technology?

These seem like two separate concepts, so I'm not sure what the best
solution is.

For non-proprietary, I agree that "industry standard" is a good choice.
Other acceptable phrases might be "commonly used," "universally accepted,"
"the de facto standard," etc....

Most substitutes for "state-of-the-art" are equally heavy-handed and
drenched in MarketingSpeak: "cutting edge," "next generation," "bleeding
edge," "innovative new technologies," etc....

Good luck - hope this helps!

- Keith Cronin


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