RE: Online vs. Print - formatting of heads and text

Subject: RE: Online vs. Print - formatting of heads and text
From: "Steve Hudson" <cruddy -at- optushome -dot- com -dot- au>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 13 Feb 2002 20:40:13 +1100

I couldn't even be naffed reading the other answers. I have seen and used
non-matching (serif-wise) and matching heads to bodies, I have seen recc's
go every way after studies show results blah. Dude, whatever looks good in
your eyes. If you have a gfx designer ANYWHERE near you in life, get their
opinion on your decision.

Typography as we know it is rapidly dying, and all the diehards are just
supposed to be thankful that at least we have proportional fonts online...

I regularly use WebFerret or BullsEye to webscan for info, it's all
contradictory. My personal feelings about heading size is you can get away
with bolded body on a para by its own, but this isn't a true head. So, my
heads are all bold, and in the same serif style (arial body, verdana head).
Size wise, H4's = +20%, H3's = +60%, H2's = +120% and H1=+160%

Structurally, there is a conceptual difference twixt 'in a topic' and 'out
of topic' around H2/H3, thus the greater than usual +40% jump. The H4->body
ratio is lower by half as the difference in bolding and font accounts for
the rest of the difference.

Contrasting typeface families should reduce the amount further if required,
but then you are simply playing sophistrically :-)

Steve Hudson, Word Heretic
Word help and tools: heretic -at- tdfa -dot- com

-----Original Message-----
From: Miller, Robert C. - Iowa City

Can anyone point me to a source for information about current, accepted
formatting - san serif heads with serif text, font size for heading 1, 2,
etc. versus size of body text, use of ital and bold for different head
levels. Thanks.

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Online vs. Print - formatting of heads and text: From: Miller, Robert C. - Iowa City

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