Re: Tech Writing and McDonald's...

[Tom Murrell <trmurrell -at- yahoo -dot- com>]

--- Charles E Vermette <cvermette -at- juno -dot- com> wrote a very humorous piece that
closed with the following observation:
> 
> This is what happens when a TW doesn't want to dig into the technical
> details, be involved in product development, or understand the internal
> and external audience.

It seems to me that you have fallen prey to a common mistake: mistaking
technical communications for marketing communications. I believe the example
that you so enjoyably discussed was not technical communications at all. Rather
it was marketing communications, which has to be neither precise nor complete
nor even particularly accurate.

=====
Tom Murrell
mailto:tmurrell -at- columbus -dot- rr -dot- com
Personal Web Page - http://home.columbus.rr.com/murrell/index.html
Page Last Updated 02/27/02
{Your pithy comment here. Contact me to find out how <g>}

__________________________________________________
Do You Yahoo!?
Yahoo! Greetings - Send FREE e-cards for every occasion!
http://greetings.yahoo.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Now's a great time to buy RoboHelp! You'll get SnagIt screen capture
software and a $200 onsite training voucher FREE when you buy RoboHelp
Office or RoboHelp Enterprise. Hurry, this offer expires February 28, 2002. www.ehelp.com/techwr

Have you looked at the new content on TECHWR-L lately?
See http://www.raycomm.com/techwhirl/ and check it out.

---
You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot-  Visit 
http://www.raycomm.com/techwhirl/ for more resources and info.