Re: Tech Writing and McDonald's...

Subject: Re: Tech Writing and McDonald's...
From: Tom Murrell <trmurrell -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 1 Mar 2002 06:35:50 -0800 (PST)

--- Charles E Vermette <cvermette -at- juno -dot- com> wrote a very humorous piece that
closed with the following observation:
> This is what happens when a TW doesn't want to dig into the technical
> details, be involved in product development, or understand the internal
> and external audience.

It seems to me that you have fallen prey to a common mistake: mistaking
technical communications for marketing communications. I believe the example
that you so enjoyably discussed was not technical communications at all. Rather
it was marketing communications, which has to be neither precise nor complete
nor even particularly accurate.

Tom Murrell
mailto:tmurrell -at- columbus -dot- rr -dot- com
Personal Web Page -
Page Last Updated 02/27/02
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Tech Writing and McDonald's...: From: Charles E Vermette

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