RE: I suppose this is my most frustrating grammar error

Subject: RE: I suppose this is my most frustrating grammar error
From: Kim Roper <kim -dot- roper -at- vitana -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 1 Mar 2002 11:52:43 -0500


> 'leverage resources' -- What are we telling someone to do
> when we write this claptrap?
>
This is marketing and HR jargon, but it *does* have a meaning. It's
shorthand for "make more efficient use of what you have."

This phrase is very relevant to consultants. The idea is that by
outsourcing a job to a consultant--presumably a specialist--an employer can
reallocate the staff hours to tasks that can be handled more appropriately
(or cost-effectively) by the company's employees, thereby "leveraging the
company's resources."

The phrase sounds odd, I'll admit, but it is tighter than the alternatives.

Cheers ... Kim
kim.roper at vitana.com

"Clams: The other grey meat." --Keith Cronin

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