RE: e-books

Subject: RE: e-books
From: "CB Casper" <knowone -at- surfy -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 20 Mar 2002 02:43:22 +0400

We have management's sponsorship of the survey.
We are being sure to ask questions that can support
or refute their unvoiced conclusion.

We have contacted various sales, marketing, and
other outward facing groups and asked them directly
for lists of whom to contact by product, and received
a hearty "we don't have that, or can't get that data",
or more likely, they didn't want to take the effort.

We all have various contacts within the company, and
can get the word out about the survey to groups of
people more likely to particiate, such as my previous
group within the company, who use/install our products
daily. They are not a shy group, the manager is great,
and while I was there, they groused about the docs,
so now I expect them to pony up some responses. A pizza
strategically delivered will certainly help my cause!

We are not going directly to outside clients,
and instead informing them of the survey by whatever
means we can find. We are asking them to come to us,
alleviating the potential for us low life TW's actually
communicating with a real customer!

We have provided an opportunity for anyone who
actually takes the survey to participate in an
in-depth phone survey so we can ask more detailed
questions on the content of the documentation.
We are initially going for delivery vehicle and
format, not content.


----- Original Message -----
> > We suspect management is trying to justify
> > . . .
> > some data to utilize to make decisions.
>
> Of course, you have management's approval on this survey, correct?
>
> > Since the survey is being done online only,
> > . . .
> > customers think of our documents.
>
> Sales and marketing are aware of internal people contacting clients,
> correct?
--

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