RE: tracking progress on tight deadline? - Traffic
4A Ad Agency seeks highly organized individual with traffic experience. Must be able to help with project planning, monitor deadlines, and work closely with all Agency departments. Should be able to create traffic reports, furnish ad materials to publications in electronic format, and work with time sheet entry programs. Some print production/art direction experience very desirable. We are a highly computerized operation and the selected individual will also need to have sufficient computer skills to learn the programs we use to maintain our electronic ad and brochure libraries.
A representative Traffic Production Manager job description:
*Establish production quality control and support system.
*Oversee production quality and budgets for advertising materials, including collateral, direct mail, point of purchase, magazine and newspaper.
*Establish guidelines, provide guidance, leadership and methodology of the work.
*Execute options to provide a best production resolution that meets Creative and Client satisfaction.
*Oversee Electronic Production studio, scheduling process and color process.
The ideal candidate will have a Bachelors degree in Communications or Advertising, 5+ years of production execution experience in advertising or marketing industry and 2+ years of management experience. In addition, 2+ years electronic file prep, Mac and billing knowledge.
· Initiate or "open" new jobs within production department's tracking system. Create appropriate files (job jacket/folder) for maintaining job information and/art, from start to finish.
· With input of creative staff, develop schedules which include deadlines and deliverables with the appropriate "owners" of each deliverable.
· Monitor daily work flow to ensure jobs are on track.
· Communicate, document and address any issues with appropriate creative staff that may impact the successful and on-time delivery of a job.
· Keep all job-related materials organized and updated, (i.e., art, schedules, memos, creative briefs.) in a document management system.
At 03:27 PM 3/24/02 +0200, various TECHwhrlers wrote:
<One of the advantages of working in the advertising industry was that I had
a traffic manager--who actually scheduled the process across all the
stages. And they negotiated/arbitrated any variances between depts/vendors and with the client.>
This is very interesting. It looks like we can apply some traffic management
principles to our work. Can you point us to articles/books/websites that
describe how these people do their jobs?
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RE: tracking writer progress on tight deadline? - Traffic: From: Erika Yanovich
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