RE: When users want jargon

Subject: RE: When users want jargon
From: "Rebecca Hopkins" <rhopkins -at- iconverse -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 3 Jun 2002 15:09:11 -0400


Your problem goes beyond writing. You already know what you can do in the
manual to solve the problem of jargon - you need a political solution to
make sure the jargon doesn't get into the body of your text (index,
supplements - fine). Putting in non-standard jargon will hurt your chances
of make sales to people who use standard jargon, or English.

You might be able to handle this personnally with a few well-placed "I'm so
sorry, buts," you might need a manager with more clout, you might need the
president of your company, but you shouldn't let them get a foot in the
door. You'll be alienating your main audience - other potential customers.

Remember, they often scan the doc before they buy, and if they see a lot of
stuff they don't recognize, they'll look elsewhere.
Rebecca Hopkins

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When users want jargon: From: Anita Legsdin

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