RE: REQUEST: report on "e-learning" market (and research reports in general)

Subject: RE: REQUEST: report on "e-learning" market (and research reports in general)
From: "Ed Gregory" <ed -at- gregorynet -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 6 Jun 2002 14:17:51 -0500

Not to rag on ASTD or anybody else who produces research reports, but you
have to take this with a huge grain of salt.

It's called the 2002 Report on the State of the Industry, but note with
caution that it is not the "Current State of the Industry," although that's
the subtitle on the first page.

It might be as current as you can get with this type of survey, but it is

"A Report Issued in 2002 on State of the Industry as it was in 2000."

Can you imagine a U.S. president standing up before Congress and the people
in 2003 giving a State of the Union speech based on how things were in 2001?

Simply put, the ASTD executive report provides comparisons between 1999 and
2000. If you will recall, 2000 had not seen the depths of the dot-com-bomb,
or the general economic downturn, or the chilling economic effect of 911.

A report issued this year summarizing how things were two years ago is
interesting historical information, but it is not decision support material.
It provides a possible starting point, not an ending point.

If you want to know what the "current" state of the industry is, you'll have
to do your own research. Talk to friends, other employers, read the trade
press, look at the financials for training companies, for training seminars.
You will have anecdotal evidence only, but your conclusion is likely to be
more on target for the true "current state of the industry."

Just my two cents.

-Ed Gregory
"Burn your bridges only if you can walk on water."

-----Original Message-----
From: bounce-techwr-l-93175 -at- lists -dot- raycomm -dot- com
[mailto:bounce-techwr-l-93175 -at- lists -dot- raycomm -dot- com]On Behalf Of MacKenzie,
Sent: Thursday, June 06, 2002 1:39 PM
Subject: RE: REQUEST: report on "e-learning" market

Have you tried ASTD? They've done a report on the state of the workplace
learning industry, which includes e-learning. I think you have to be a
member to see the full report, but a summary is available at:


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