RE: FWD: Marcom writing samples

Subject: RE: FWD: Marcom writing samples
From: John Posada <JPosada -at- book -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 8 Aug 2002 16:49:05 -0400


In one of my journalism classes, they asked us to write an obit about
ourselves.

Why not write a marcom piece about yourself. I assume you like yourself, you
have features and benefits, there are benefits from buying you-the-product,
and it will definitely help with the interview process. remember, this is
not an "I am great" piece, but "[Anon] is great...buy it...here's why you
should".

What ya think?

John Posada
Senior Technical Writer
jposada -at- book -dot- com
212-414-6656



-----Original Message-----
From: kcronin -at- daleen -dot- com [mailto:kcronin -at- daleen -dot- com]
Sent: Thursday, August 08, 2002 3:59 PM
To: TECHWR-L
Subject: Re: FWD: Marcom writing samples



Anon wrote:

> I've been asked to provide marketing communication writing samples. The
> company who have asked for them know I have never written marcom
> professionally, but want to see samples that will indicate that I can do
> more than "just" standard technical writing (they want an all-rounder).
>
> Besides the usual portfolio, I have fiction, poetry, reviews, recipes, and
> tourist recs/advice to show them - or I could try writing a sample
> specially for them.


If any of your samples show the BENEFIT of something (possibly your
reviews, recipes, tourist pieces), they might be worth including. The rest
would not be appropriate.

Sounds like you should write a few of your own. Think of something you
like - a book, a personal stereo, a movie, an electric razor, a patio
chair, your car, etc. and write about it.



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