Re: Fact Sheet + Bench marking for IT OSS

Subject: Re: Fact Sheet + Bench marking for IT OSS
From: Kat Nagel <mlists -at- masterworkconsulting -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 9 Aug 2002 13:17:57 -0400

At 11:19 PM -0600 8/8/02, nayanika -dot- yellepeddi -at- silverline -dot- com wrote:

The tasks are to:

1) Identify the market space in which the company A operates.
2) Its product offerings
3) Identify a competitor B
4) Differentiating factors between A & B
5) Likely future trend of the market space
While I have gotten info on the first 2 from A's website, items 3, 4 & 5
prove elusive. Do you have any idea where I could go for this?

I assume from the way this item is worded that you were NOT given the name of the specific competitor but must choose a company yourself.

Try one of the meta search sites ( or, for example) for a web search on the name of the industry +Company A (example: 'telecommunication +Nortel'). The top 3-5 sites from each search engine used by the metasearch engine should contain a variety of news articles and corporate marketing sites that compare Company A with other companies in its industry. Pick one of these competitors as Company B.

This information should be available in the information you gathered for step #3.

Most of the worthwhile business trend analysis sources are only available through subscription services like Dialog, Lexis/Nexis, the various Gale Group indexes and custom reporting services such as Gartner and Hoover. Since I can't afford annual subscriptions to these sources, I'd handle this part by going to the public library or a nearby university library and using their online or CD-ROM business and engineering indexes.

There are a few publicly available online business and industry literature indexes, but they are just that: indexes. They rarely allow free online access to the full text of the articles and reports. There are a few online news services that allow access (with free registration) to selected recent articles and might have what you're looking for. I'd try the Wall Street Journal, New York Times, CNN, and ABC news. They all have reasonably good business and industry coverage. Several other sources have web sites that offer free access (with registration) to a subset of their trend analysis and report services:

(includes summaries of recent Gartner reports),2417,18_1757,00.html

Hope this helps,
Kat Nagel, MasterWork Consulting Services
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