Re: Anyone Using the Yellow Pages to Advertise?

Subject: Re: Anyone Using the Yellow Pages to Advertise?
From: "Steve Schwarzman" <steve_schwarzman -at- hotmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 22 Oct 2002 14:07:03 -0500


Rob,

The Yellow Pages is a wonderful resource - but not for every business. It's great for businesses where the consumer needs a service *right now* and, as they say in the biz, is ready to buy. Some examples? A homeowner who needs a plumber because the water is knee-high in the basement, someone who forgot an anniversary and needs a florist, etc.

It's not usually a good advertising medium for businesses with long sales cycles (as in longer than "can you send someone over to fix the pipe, even though it's Sunday night and a holiday?"). That would probably mean that a writing business wouldn't do well in the Yellow Pages.

If you have questions about the Yellow Pages, feel free to contact me. I've been documenting software and doing training for Yellow Pages companies since 1988 (and never thought I'd see the day that I could answer a YP question in this forum!).

Steve Schwarzman


_________________________________________________________________
Get a speedy connection with MSN Broadband.  Join now! http://resourcecenter.msn.com/access/plans/freeactivation.asp


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Buy ComponentOne Doc-To-Help 6.0, the most powerful SINGLE SOURCE HELP
AUTHORING TOOL for MS Word. SAVE $100 on the full version and $50 on the
upgrade. Offer ends 10/31/2002 (code: DTH102250).
http://www.componentone.com/d2hlist1002

All-new RoboHelp X3 is now shipping! Get single sourcing, print-quality
documentation, conditional text and much more, in the most monumental
release ever. Save $100! Order online at http://www.ehelp.com/techwr-l

---
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit
http://www.raycomm.com/techwhirl/ for more resources and info.



Previous by Author: FrameMaker 6.0 Font Question
Next by Author: a programmer overheard in the hallway
Previous by Thread: Anyone Using the Yellow Pages to Advertise?
Next by Thread: thank you!


What this post helpful? Share it with friends and colleagues:


Sponsored Ads