RE: Anyone know anything about The Help Factory?

Subject: RE: Anyone know anything about The Help Factory?
From: "Domaschuk, Rob" <Robd -at- datalogics -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 11 Dec 2002 15:18:57 -0600


David wrote:

> Which just makes harder to figure the
> return investment.

C.O.B. - Cost of business. Or marketing. If I was starting a new company and
I needed to attract new clients, why not offer an introductory price for a
service. (Their web site even calls it introductory).

My guess is that they are not trying to make money at $30 to convert a Word
doc to Help. Instead they are trying to build a client base from which they
can sell more services and start making money.

Not a bad idea, actually. With so many people laid off and looking for work,
a new firm needs a "catch" to set themselves apart. They are probably
betting that most companies will shell out $30 once. If they like the work
then the company won't shop around.

Rob Domaschuk | 312.853.8337 - p
Technical Writer | 719.623.7431 - f
Datalogics, inc. | www.datalogics.com

"In the bodies of old men wine lingers on,
attracted by the dryness there."
- Plutarchus


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