Re: Logo selection, a cautionary tale - extending Re: Font---Selection Process

Subject: Re: Logo selection, a cautionary tale - extending Re: Font---Selection Process
From: "Susan W. Gallagher" <sgallagher5 -at- cox -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 13 Dec 2002 17:20:44 -0800


You think 3D causes problems??? HA! I went to work for a
company once that had a great logo. The image was red;
the company name was non-repro blue. Talk about problems!
Copying, faxing,... The company name just disappeared.
Now *that* was a logo with a problem!
-Sue Gallagher

Gary wrote:

>...One logo caught everyone's eye, including mine. It looked great
>in print and the company bought the logo and I started implementing it.
>That started nearly four years of difficulties...

And Keith responded:
I feel your pain - one company I was with used a shaded 3D sphere for our
product's logo, and I had to try to create the desktop icon ... using only the 16-color icon palette...



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