Re: Fonts used in print
You may not like Arial because it is owned by
Microsoft. Bruce may not like Optima because
it is used in perfume ads.
It's not that I don't llike Optima. Considering it in isolation, I do. But I can't remember the last time I wrote about perfume - certainly not in this incarnation - and the social connotations aren't very appropriate for software or hardware.
Were I to ignore these connotations and use it any way, I'd run the risk of creating a subtle sense of wrongness in some readers. This sense would be a needless distraction, and would break the basic rule of classical typography: it would be calling attention to the typography at the expense of the content.
Bruce Byfield bbyfield -at- axionet -dot- com 604.421.7177
"'To be, or not to be; that's the question,' said Eeyore. 'Some of us can, and some of us can't, and that's all there is to it. You know what I've been suffering, Piglet? Slings and arrows, that's what. And it's my birthday as well. I would have liked a balloon. But what do I get? Slings and arrows. Not to mention a sea of troubles. Did I mention a sea of troubles, Piglet?'"
- Les Barker, "Eeyore's Speech From 'Piglet'"
Order RoboHelp X3 in December and receive $100 mail in rebate, FREE WebHelp
Merge Module and the new RoboPDF - add powerful PDF output functionality
to RoboHelp X3. Order online today at http://www.ehelp.com/techwr-l
Check out SnagIt - The Screen Capture Standard!
Download a free 30-day trial from http://www.techsmith.com/rdr/txt/twr
Find out what all the other tech writers, including Dan, already know!
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit
http://www.raycomm.com/techwhirl/ for more resources and info.
Visit TechWhirl's Other Sites