Re: Fonts used in print
You may not like Arial because it is owned by
Microsoft. Bruce may not like Optima because
it is used in perfume ads.
It's not that I don't llike Optima. Considering it in isolation, I do. But I can't remember the last time I wrote about perfume - certainly not in this incarnation - and the social connotations aren't very appropriate for software or hardware.
Were I to ignore these connotations and use it any way, I'd run the risk of creating a subtle sense of wrongness in some readers. This sense would be a needless distraction, and would break the basic rule of classical typography: it would be calling attention to the typography at the expense of the content.
Bruce Byfield bbyfield -at- axionet -dot- com 604.421.7177
"'To be, or not to be; that's the question,' said Eeyore. 'Some of us can, and some of us can't, and that's all there is to it. You know what I've been suffering, Piglet? Slings and arrows, that's what. And it's my birthday as well. I would have liked a balloon. But what do I get? Slings and arrows. Not to mention a sea of troubles. Did I mention a sea of troubles, Piglet?'"
- Les Barker, "Eeyore's Speech From 'Piglet'"
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