RE: Publish On Demand with Booklocker / Writer's Digest

Subject: RE: Publish On Demand with Booklocker / Writer's Digest
From: Jean Hollis Weber <jean -at- jeanweber -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 23 Dec 2002 11:25:57 +1000

Self-publishers need to distinguish between on-demand PUBLISHERS (who generally put their own brand name and ISBN on the book, and often do layout as well as printing) and on-demand PRINTERS (who typically take a PDF or Quark or other file and print from it). Either type may do fulfillment (print the book and send it to the purchaser) and/or some publicity such as getting a book listed on or other online bookshops.

On-demand printers who do fulfillment (and placement in online bookshops) are a wonderful resource for self-publishers who want to retain control over their books. I am one of those self-publishers. I have several reasons for choosing not to attempt to be published by a "real" publishing house, given that my target audience includes a lot of people who are used to the concept of useful, quality self-published software.

Of course I can't rely on the printer or publisher to do all the marketing, but my many author friends who do use "real" publishers say that they can't rely completely on their publishers either; the authors do a lot of their own marketing.

I've had no experience with Booklocker, although I did look at them a couple of years ago. I don't want a publisher, so I passed them by. I've only recently found a service that I think suits my needs, at Lightning Source, which handles both e-books and on-demand printing for a reasonable price.

Regards, Jean
Jean Hollis Weber
jean -at- jeanweber -dot- com
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