RE: I/internet

Subject: RE: I/internet
From: Valerie Priester <hammerl -at- buffalo -dot- edu>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 30 Dec 2002 14:38:51 -0500

--On Monday, December 30, 2002 12:52 PM -0600 "Domaschuk, Rob" <Robd -at- datalogics -dot- com> wrote:

Better yet - randomly convert characters to upper-case. "First, make sure
you are connected to the inTernEt. This is where you will find the uSer

Tell the PHB group that it is part of the new branding and "adds visual
interest and excitement".

For some reason, the phrase "adds visual interest and excitement" is akin
to a shiny object. Further, it promotes speed-typing without that awful
and tedious chore, editing.

Please. Don't even go there. Not even in jest. We have a group here that's what you would call our marketing arm. They successfully pushed through a name for a project -- "iConnect -at- UB". Note the visual interest and excitement that the lowercase i and uppercase C bring here. Do you know how evil it is to have the at symbol in a website? They ended up putting a redirect at our requrest, and when we referenced it we used the alternate URL. That wasn't flashy enough, apparently. They had a big, wide oval to dot the i in the logo, and it didn't have transparency around the corners of the image they'd made to form the dot. They re-designed the logo, using an i with an eye forming the dot. The color palette? Orange, pea green, fuchsia, and sky blue. This year they jettisoned sky blue and fuchsia in favor of a soft indigo and periwinkle. Yes, with the pea and orange. (How's that for visual excitement?) None of these are the school colors, incidentally.

Valerie Priester
hammerl -at- buffalo -dot- edu

Check out SnagIt - The Screen Capture Standard!
Download a free 30-day trial from
Find out what all the other tech writers, including Dan, already know!

Order RoboHelp X3 in December and receive $100 mail in rebate, FREE WebHelp
Merge Module and the new RoboPDF - add powerful PDF output functionality
to RoboHelp X3. Order online today at

You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit for more resources and info.

RE: I/internet: From: Domaschuk, Rob

Previous by Author: RE: Anyone know anything about The Help Factory?
Next by Author: RE: I/internet
Previous by Thread: RE: I/internet
Next by Thread: RE: I/internet

What this post helpful? Share it with friends and colleagues:

Sponsored Ads