RE: Writing for the web

Subject: RE: Writing for the web
From: "Samuel Choy" <schoy -at- us -dot- ibm -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 24 Jan 2003 08:24:37 -0600



Bill Swallow writes:

That said, figure out what you want to say and who you're aiming it
toward and then go from there. Writing for the web is no different than
writing for anything else. Again, let audience and purpose guide you.
---------------------

<2cents type="mine">
I agree with Bill 100%. However, when I write for the web I take two other
things into consideration:

1. People scan on-line rather that read. When I write for web based
documents, I try to use shorter paragraphs and use more sub-headings to
make it easier scan the page. I didn't come up with this from my own little
brain, but from Jakob Nielson, who is as influential in web design as he is
annoying. His web site is at www.useit.com.

2. If I am going to use more than one HTML page, I provide some form of
navigation so the readers can figure out where they are. I believe that is
also a Nielson principle.
</2cents>


Samuel Choy
IBM Rochester
http://www.ibm.com/eserver/iseries/infocenter





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