RE: Calling All Cooks & Design Gurus

Subject: RE: Calling All Cooks & Design Gurus
From: Ruth Lundquist <RLundquist -at- prosarcorp -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 11 Feb 2003 09:03:05 -0600

Thanks for your thoughts on this Dick.

I'm not designing a cookbook, but rather looking for a way to display
recipes/instructions for a cooking class. These would be posted at the
individual cook stations.

Printing costs in this environment are minimal, so I can use as much white
space as I want--it's virtually free! =^)

The only constraint is that I would like this kept to a single, one-sided
standard page.

Any suggestions?


-----Original Message-----
From: Dick Margulis [mailto:margulis -at- mail -dot- fiam -dot- net]
Sent: Tuesday, February 11, 2003 8:54 AM
To: TECHWR-L; Ruth Lundquist
Subject: Re: Calling All Cooks & Design Gurus

Ruth Lundquist <RLundquist -at- prosarcorp -dot- com> asks about cookbook design
>Many cookbooks list all ingredients, followed by instructions in paragraph
>form. This is often not the optimal way to design/display the info.


"Design" in the book trade encompasses both esthetics and economics. If you
are designing a high-price coffee table cookbook with one recipe per quarto
spread, you have the luxury of being able to incorporate numbered lists,
tables, and all the white space you wish.

If you are designing a $9.95 paperback with 2,500 recipes, you may be stuck
with list-plus-paragraph style.

So the first consideration of any book designer is figuring out how much
information you have to get onto a page and how much you can spend (in
composition costs) to put it there. Within those constraints, however,
creative problem-solving is encouraged ;-)

What's your budget, Ruth?



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