Re: Try selling the sizzle of what you do.

Subject: Re: Try selling the sizzle of what you do.
From: Tom Murrell <trmurrell -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 13 Feb 2003 14:24:02 -0800 (PST)

--- John Posada <JPosada -at- book -dot- com> wrote:
> I've said it here before...people don't buy the steak...they buy the sizzle.

John, that ain't the sizzle. That IS the steak. You delivered documentation that was
sorely needed. You demonstrated that a good Technical Writer CAN deliver something
useful, useable, and attractive.

Even SMEs like to be appreciated. That is obviously your real gift. Good job, and
thanks for sharing it.

Tom Murrell
mailto:trmurrell -at- yahoo -dot- com Last Updated 02/12/2003
--God save The United States of America--

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Try selling the sizzle of what you do.: From: John Posada

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