Re: Try selling the sizzle of what you do.

Subject: Re: Try selling the sizzle of what you do.
From: Tom Murrell <trmurrell -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 13 Feb 2003 14:24:02 -0800 (PST)


--- John Posada <JPosada -at- book -dot- com> wrote:
>
> I've said it here before...people don't buy the steak...they buy the sizzle.

John, that ain't the sizzle. That IS the steak. You delivered documentation that was
sorely needed. You demonstrated that a good Technical Writer CAN deliver something
useful, useable, and attractive.

Even SMEs like to be appreciated. That is obviously your real gift. Good job, and
thanks for sharing it.

=====
Tom Murrell
mailto:trmurrell -at- yahoo -dot- com
http://home.columbus.rr.com/murrell/index.html Last Updated 02/12/2003
--God save The United States of America--

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Try selling the sizzle of what you do.: From: John Posada

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