Re: Try selling the sizzle of what you do.

Subject: Re: Try selling the sizzle of what you do.
From: "Bruce Wolf" <bwolf -at- scheidt-bachmann-usa -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 14 Feb 2003 06:56:59 -0500

OK, I'll bite.

Long ago and far away, in a different life and time, someone I know worked
for a computer startup. While producing the usual documentation set, this
person got to know the developers and attempted to learn what each one did.
One developer's hand-drawn illustrations of his part of the "State Machine"
were so "roughly" done "Someone" redrew it using FRAMEMAKER graphics. The
developer saw logical flaws and helped revise the graphic as he rewrote his
code. The resulting graphic was simple, but elegant. Developer's boss saw
the drawing, took a copy, and sent it to the manufacturer with instructions
to put the "State Machine" on the chip exactly this way.

IMHO, John is right on target.

----- Original Message -----
From: "John Posada" <JPosada -at- book -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Sent: Thursday, February 13, 2003 4:20 PM
Subject: Try selling the sizzle of what you do.

> The participants on this list, if they haven't placed me on their Kill
> know that I've been doing alot of Visio charting for Process flows lately.
> Let me tell you a little story, if ya got a minute.
> When I got here about a month ago, I learned who were the major players;
> major holders of the information that I needed. I then walked up to each
> them over a few-day period, introduced myself and explained what I was
> here. I thought it was necessary because I'd just replaced someone who was
> here for several months and never produced anything...that I can find.
> At that introduction, I could see on one of the guy's face THE
> all seen it.."Oh, great...another idiot who is gonna waste my time, ask me
> stupid questions, and not do anything to make my life easier."
> So. I approached his cube neighbor, introduced myself, and asked him of
> process was he "the man". He identified what he did, and over the last
> days, we've been diagramming his process. This morning, we finished the
> drawing and it came out pretty well...17" across and 66 inches long.
> shading, arrows, and the name of the developer in the corner...his name,
> mine.
> I taped the pages together so it's about chin high and pushpinned it to
> outside of his the hallway, directly in sight of the guy who I
> thought might be difficult.
> No more than 20 minutes later, "Tim" (why? because his name is Tim) comes
> over and says "That's a GREAT looking drawing!"
> "Tim! I'm glad you think so! Infact, next week, we're going to start
> discussing YOUR processes to create the same thing!"
> All I got was a big smile and a thumbs up.
> Consider that there are some very brilliant SMEs toiling away in their
> little cube farms that would LOVE to show that what they do is a six foot
> diagram with "pictures and arrows, and little paragraphs on the back" and
> not just 25 pages of code.
> I've said it here before...people don't buy the steak...they buy the
> John Posada
> Senior Technical Writer
> Barnes&
> jposada -at- book -dot- com
> NY: 212-414-6656
> Dayton: 732-438-3372


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Try selling the sizzle of what you do.: From: John Posada

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