Re: TOOLS: Please recommend e-newsletter services

Subject: Re: TOOLS: Please recommend e-newsletter services
From: "Gary S. Callison" <huey -at- interaccess -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Sat, 05 Apr 2003 14:35:00 -0600 (CST)

On Sat, 5 Apr 2003, ruby -at- quendi -dot- ca ("Ruby Isaacs") wrote:
> Are there any reputable services out there that support the sending of
> email newsletters (e-newsletters)? All the services I have found appear
> to be associated with spam.

There are no mailing list operators (also no ISPs and no backbone
providers) on the internet who have not been associated with spam at one
time or another. The real test is what they do when this happens. A
competent list provider has contract clauses that allow them to cancel the
service, and in some cases charge penalties, when their services are used
to send spam. The list provider usually touted as the best in the field at
this is Whitehat <>. There are many others who have
had large spam problems in the past, but are now making a much greater
effort to do things right.

> I have a client who wishes to start a monthly e-newsletter. This will
> be more of a personal interest newsletter than a commercial newsletter
> (that is, he's not selling anything). Recipients of the e-newsletter
> will have to subscribe by completing a sign-up form on his website. He
> does not predict his mailing list will ever exceed 5,000 recipients.

Be sure and point out to this client the necessity for emailing an
unguessable token in a confirmation request and waiting for a response
that includes that token prior to mailing. This is commonly referred to as
'Confirmed opt-in'. Having a sign-up form on a webpage does absolutely
nothing to verify that the person who enters the email address into the
form is the same person who owns the email address. This latter case is
known as 'single opt-in', and is a vector for abuse. For more explanation
of these subjects, see: "The Case for Confirmed Opt-In at
<>, and pages by the Coalition Against
Unsolicited Commercial Email at
<> and the Mail Abuse
Prevention System at <>.


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