Re: Hi-tech babble baffles many

Subject: Re: Hi-tech babble baffles many
From: Sean Brierley <seanb_us -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 8 Jul 2003 08:48:34 -0700 (PDT)


Okay then, we agree. As you were . ...



--- dmbrown -at- brown-inc -dot- com wrote:
> "Mike O." <obie1121 -at- yahoo -dot- com> wrote:
> >
> > Last night I saw one of those Adobe commercials
> for PDF...
> > it was pure branding, nowhere did they explain
> that PDF
> > stands for Portable Document Format...
> and Sean Brierley asked:
> >
> > Why would Adobe have to explain that in a TV ad?
> That's precisely his point: that people don't need
> (and apparently don't want) to know the technology
> behind products in order to buy them, and that
> companies would do well (as Adobe has apparently
> discovered) to tout their brand names and the
> benefits of their products rather than the
> technologies that power them.


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Re: Hi-tech babble baffles many: From: dmbrown

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