Re: Press Release Distribution

Subject: Re: Press Release Distribution
From: Anthony Davey <ant -at- ant-davey -dot- com>
To: Ruth Lundquist <RLundquist -at- prosarcorp -dot- com>
Date: Thu, 14 Aug 2003 16:00:36 +0100


In general I'd say 'no', don't do it. Do a bit more research and find out if there is a central pool of information that is held, so that anybody can dip into it. Or, find out if one person receives press kits and distributes the information to all potentially interested parties.

If you find out, or already know, that nobody in the behemoth speaks to anybody else unless they really have to, then send one to each person, but include a circulation list so that they know the other people have it. The danger with this approach is that Everybody will think that Somebody will do the story, but eventually you find out that Nobody did it instead. If it's a first approach to the organisation and you don't have any background with them I would suggest a follow up call to each of the people, or perhaps even a pre-emptive call to find out if they would be interested. It's still August, so you could get some good coverage!

BTW, I wouldn't tweak the PR for each recipient, but perhaps a short covering letter.

Good luck,

Ruth Lundquist wrote:

Are any of you Marcomm folks on this list involved in writing and
distributing press releases?
If you are, is it kosher to send press kits to multiple people at a media
outlet, each with a PR tweaked for that recipient? For instance, say I
developed a new fast food restaurant, Oodles of Noodles, and I want to let
the local public radio station know about it. Can I send a PR/Press Kit to
the food show host, the business editor, the local human interest reporter,

That seems like the ideal route to go, but I don't want to irritate people &
turn them off to the story idea. So I'm looking for info on the "Care and
Feeding of Media Professionals" from those of you who have done PR.

Press Release Distribution: From: Ruth Lundquist

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