Re: Did they really mean what it says?
In my travels I found this gem of an advertising malapropism on the bottom of the Toshiba support web page. Great example of how not to say it.
"Protect your PC from Microsoft."
But that's not what it's saying at all. It is obvious:
- The text "Protect your PC" is an image. Its color is red. - The text "from Microsoft" is an image. Its color is black.
Image-schmimage. How the words are rendered has no bearing on the issue, which was that the person who wrote the words didn't bother to read them carefully enough. If they had, they'd have noticed that it could be interpreted more than one way.
That's what's funny about it.
Perhaps you are color-blind?
Maybe, but it doesn't matter. He just saw humor where you didn't. I agree with him--it's funny, and it is (as he suggests) a good example of the importance of an independent editorial review.
If they'd put quotes around the program name and perhaps changed one tiny word, the message would've been unambiguous:
"Protect Your PC"
A decent editor or reviewer would've suggested those changes.
ROBOHELP FOR FRAMEMAKER TRIAL NOW AVAILABLE!
RoboHelp for FrameMaker is a NEW online publishing tool for FrameMaker that
lets you easily single-source content to online Help, intranet, and Web. The interface is designed for FrameMaker users, so there is little or no
learning curve and no macro language required! Call 800-718-4407 for competitive pricing or download a trial at: http://www.ehelp.com/techwr-l4
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit
http://www.raycomm.com/techwhirl/ for more resources and info.
- Re: Did they really mean what it says?, Bonnie Granat
Previous by Author:
Re: PDF problem
Next by Author: Re: Did they really mean what it says?
Previous by Thread: Re: Did they really mean what it says?
Next by Thread: Re: Did they really mean what it says?
Search our Technical Writing Archives & Magazine