design question

["Andrea Brundt" <andrea_w_brundt -at- hotmail -dot- com>]

Hi!

I'm designing a couple of HTML templates for the software company I work
for. One is for a newsletter, and the other is for press releases. The two
templates have design elements in common -- font, background colour (white),
drop shadow on the title text, and use of white space, for example. But
there are marked differences. One has the company logo, one does not. One
uses colour, one does not. The newsletter has a prominently placed title,
while the press release has a more subtle title, letting the actual title of
the press release take precedence.

One of my colleagues thinks the two should be more similar, in the hope of
reinforcing the brand. I think they should have only subtle things in
common, in the hope of distinguishing one type of message from the other.
What do you think?

(BTW, the press release isn't really a press release -- it's just a vehicle
for "one-off" promotional items. We send it to prospects, consultants, and
trade mags, but not newswire services.)

Thanks!
Andrea

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