RE: Online Survey Usability

Subject: RE: Online Survey Usability
From: Maritza van den Heuvel <MaritzaV -at- stt-global -dot- com>
To: " (TECHWR-L -at- LISTS -dot- RAYCOMM -dot- COM)" <TECHWR-L -at- LISTS -dot- RAYCOMM -dot- COM>
Date: Tue, 3 Feb 2004 09:24:58 +0200

Maritza: FWIW, the article reads a lot shorter if the default text size on
the page is set one size smaller ... The article pretty much confirms the
wisdom from other sources I used late last year when asked to spec and
implement a back-end for creating online customer surveys in our Client
Maintenance System (an in-house Delphi attempt at a CRM ;-) ) ...we only
started using them in November last year and I've run a couple of surveys
among our clients, mostly related to product development issues. It's
taking people a while to get used to the concept, but I'm seeing my response
rates climb.

For others interested in surveys in general, this is a very useful link too:

The focus is primarily on traditional survey techniques, but many of the
same guidelines apply.


Maritza van den Heuvel
Technical Writer
Software Training Technology (Pty) Limited

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John Posoda wrote:

> Jacob Nielson's
> bi-weekly column, this one on online survey usability

Kevin wrote:

Is it just me, or did anyone else get the impression that
Nielson had a quota (number of words or amount of screen
real-estate to fill up)?

He said keep it short and simple - maximum, one screen.
It took him several hefty paragraphs, and demanded some
scrolling on my part, to impart that message.

What's wrong with this picture?

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